Around 60% of the car buyers research online before making a purchase, finds the Autotrader research. That’s a huge number and a clear indication for the businesses in the automotive industry to have an impactful online presence to grab a bigger bite from the market share.
When it comes to building an online presence, mobile apps should be the number one priority for businesses to offer a well-curated and customized user experience. With almost everyone having access to a smartphone and the internet today, mobile app usage is increasing significantly. In 2016, there were over 140 billion app installations globally, which grew to 204 billion in 2019.
Buying cars is considered a high-risk investment as nobody buys a new car every now and then. Gone are the days when people had to do on-foot research, visit dealers and multiple vehicle showrooms, before finally buying the car. Today, the consumer journey starts from a smartphone where all the essential information can be found at a single place.
If you are into the business of buy-sell used cars, then you should be leveraging the advantages of a mobile app to boost sales and find new consumers easily. Whether it is a new car or a used one, the consumers will start their research with a mobile app. By showcasing all the necessary details about the cars at a single place, you can serve those consumers right from the start and then turn them into potential customers.